Measuring what happens between
Sundays.
We listen to Black churches, study our digital discipleship systems, and turn raw observations into benchmarks, playbooks, and tools — so pastors can build on evidence, not assumption.
Word, Witness,
and Walk With
What happens when the Learn → Connect → Live It Out framework is deployed not just by pastors, but by every member of the body — in response to a real need, in real time, without a login? You get a many-to-many discipleship network. This is what the Lab has been building toward since 2019.
The five conditions every pastor needs to know. A diagnostic framework that shows where your church's discipleship culture sits right now, and exactly what each condition calls for. Dormant → Emerging → Growing → Moving → Multiplying.
The foundational roadmap. Covers the architectural shift required to turn a passive Sunday audience into an active mid-week movement. Essential reading for leadership teams.
American church strategy increasingly operates with two different logics. Why church growth and discipleship require different metrics, models, and theologies.
Your church already believes in discipleship — your budget proves it. Black Protestant churches allocate 28% of their budget to programs. This report names what that investment is losing to Drift, shows the research behind the number, and includes a live calculator built from nationally representative data.
The 59 “one another” commands in the New Testament were not addressed to clergy — they were addressed to the whole body. This paper shows how Multiply's library infrastructure enables distributed, many-to-many pastoral care grounded in behavioral science and a 7–14 day follow-up rhythm.
Black church membership has dropped nearly 20 points in two decades. But 9 in 10 Black “nones” still believe in God. They're not gone — they're in between. Here's how pastors can walk with them.
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Every Multiply experience is built on one framework.
The research the Lab produces isn't just academic. Every finding feeds directly into experiences built on the Learn, Connect, Live It Out™ framework — a multidisciplinary synthesis of adult learning theory, behavioral psychology, and historic ecclesiology designed to permanently close the Sunday-to-Monday gap. Word, Witness, Walk With is the next evolution — the framework deployed by the whole body, not just the pastor.