Multiply Monday Weekly Wrapped - Week of January 6, 2026
Multiply Monday

Weekly Wrapped

Week of January 6, 2026

Based on analysis of 50 churches sampled across YouTube

50 Churches Sampled
387 Median Views/Sermon
24min Avg Watch Time

This Week's Insights from 50 Churches

Every Monday, we analyze sermons from 50 churches like yours to uncover trends, gaps, and opportunities in digital discipleship. Here's what the data revealed this week.

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This Week's Most-Preached Themes

What churches focused on

  • 1
    Faith & Trust
    28% of sermons
  • 2
    New Year / Fresh Start
    22% of sermons
  • 3
    Purpose & Calling
    18% of sermons
The Gap

Only 6% of sermons addressed financial stewardship, despite "money management" being the #2 search term in church-related content this week. Your congregations are searching for practical help with finances, but most sermons focused on inspirational themes.

Multiply Connection

Multiply helps you track what your members are actually searching for and aligns your sermon series with their felt needs.

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Where We Opened Our Bibles This Week

Scripture distribution analysis

Gospels (Matthew, Mark, Luke, John) 35%
Pauline Epistles (Romans-Philemon) 28%
OT Wisdom (Psalms, Proverbs) 17%
OT Historical Books 12%
General Epistles & Revelation 4%
OT Prophets ⚠️ 4%
Gap Alert

Only 4% of sermons drew from the prophets this week. Congregations are missing out on themes of justice, hope, and God's faithfulness during challenging times. Are you giving your members a full diet of Scripture?

Multiply Connection

Multiply's curriculum builder ensures balanced Scripture coverage across your discipleship journey, not just your sermon series.

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Sermon Length & Retention This Week

What keeps viewers engaged

46min Avg Length
23min Avg Watch Time
50% Retention Rate
22min Drop-off Point
What Works

Sermons with a clearly named "big idea" in the title or description saw 18-25% higher completion rates. Churches that clearly stated their sermon's main point upfront kept viewers engaged 8 minutes longer on average.

Example:

❌ "Sunday Morning Service - December 22"

✅ "3 Steps to Finding Peace in Chaos | Isaiah 26:3"

The Clarity Principle

If viewers don't know where you're going in the first 5 minutes, they won't stay to find out. Multiply's sermon-to-journey tool helps you extend engagement beyond Sunday.

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This Week's Pastoral Tone

How churches spoke to their people

😌 Comfort Challenge 💪

68% comfort | 32% challenge

👤 Individual Communal 🤝

71% individual | 29% communal focus

🌅 Hope Lament 🙏

82% hope | 18% naming pain

This Week's Pattern

The majority of sermons this week offered comfort and individual encouragement (68% comfort-focused). Only 18% created space for lament or named systemic challenges. The Psalms are 40% lament, 60% praise. Are we giving our people permission to bring their whole selves—including doubt and pain—to God?

The Question

Is your preaching calendar creating well-rounded disciples, or unintentionally avoiding difficult topics? Multiply tracks member needs and helps you adjust your pastoral tone across the entire discipleship journey.

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How This Week's Sermons Performed

YouTube metrics & CTA impact

  • Median views per sermon 387
  • Median watch time 24 minutes
  • Average engagement rate 2.3%
  • Top 10% performers 1,200+ views
The CTA Multiplier Effect

Sermons with specific next-step CTAs in the description saw 1.5-2x more link clicks, 40% higher engagement, and 25% longer average watch time.

What High Performers Did:

✅ "Text PRAYER to 555-0123 to join our prayer team"

✅ "Join our Small Group: [specific link + date]"

✅ "Download this week's family devotional: [link]"

What Most Churches Did:

❌ "For more info, visit our website"

❌ "Like and subscribe"

❌ No CTA at all (62% of sermons)

The Insight

Most churches treat sermon videos as archives, not engagement opportunities. Multiply automatically creates follow-up journeys from your sermons with clear next steps for every member.

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The Sermon-to-Discipleship Gap

The 70% problem

70%

Had ZERO follow-up pathway

What Was Missing

This week's sermons lacked: No link to small groups (88%), No serving opportunities mentioned (92%), No discussion questions or resources (85%), No clear "next step" for spiritual growth (70%), No way to connect with a pastor or leader (78%).

What The Top 10% Did Differently:

✅ Specific midweek study linked to the sermon theme

✅ Service project related to the message

✅ Small group discussion guide (PDF or video)

✅ "New here?" link with clear next steps

✅ Prayer request form or chat option

The Sobering Reality

If someone watches your sermon and wants to go deeper, most churches give them... nowhere to go. This is exactly why Multiply exists.

The Multiply Difference

We turn every sermon into a 7-day journey with clear steps: Reflect → Connect → Serve → Grow. Let's fix the gap between Sunday inspiration and Monday-Saturday transformation.

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When Viewers Check Out (And How to Keep Them)

The 25-minute wall

0-10 minutes 89% retention
10-20 minutes 68% retention
20-30 minutes ⚠️ 47% retention
30+ minutes 28% retention
The Clip Strategy That Works

Churches that cut full-length sermons into 3-5 clips and shorts saw 30-40% higher overall watch time across all content. One high performer this week achieved a 14x multiplier effect.

Example from a high performer:

• Full sermon (42 mins): 387 views, 24 min avg watch

• Clip 1 "3 Myths About Prayer" (2 mins): 1,240 views

• Clip 2 "The Question That Changes Everything" (90 sec): 2,100 views

• Clip 3 "How to Hear God's Voice" (75 sec): 1,870 views

Total Reach: 5,597 views vs. 387 (14x multiplier)

The Multiply Method

Don't make people choose between a 45-minute commitment and nothing. Multiply automatically breaks your sermons into daily micro-content that keeps your members engaged all week, not just Sunday morning.