MULTIPLY Launch Guide 3  |  All launch guides

Launch Guide 3 · Testimony Library

Stories that show people what God is doing here

Every story a member shares, kept with care and shown with permission. Here is how your team launches the Testimony Library in about two weeks, without it landing on one person's shoulders. We expect it to be launched when a real member's story comes in with permission and a person at your church follows up.

About 30 minutes a week across three rolesShown only with permissionLaunched by day 14

Start here

Which one are you?

Pick your part. You will see only what you need.

Your job: about 15 minutes a week

You are the safe keeper of every story. Nothing goes public until you say so.

  1. Get the email when a new story comes in. It waits as a pending row only your team can see.
  2. Call the member within 3 days, and tell them the decision within 7.
  3. Publish after review, and set a story to withdrawn if a member changes their mind.
  4. Send one spotlight a week, only from a story where sharing is allowed.
Try what a member hears

Your first 7 days

Three moves in the first week

If you have no stories yet, that is the normal place to start. One story is enough for the first week.

1

Day 0: the handoff call

30 minutes with your owner and helper. Walk the sheet, the folder and the email.

2

Ask for one story in person

Ask someone you already know, with the library link in hand. The team slides have a practice call to make the first ask easy.

3

First story, first call

When the first story arrives, the owner contacts the member within 3 days.

What is inside

Your launch kit

Open the files here, or download them to print.

Team meeting slides

17 slides. 45 minutes.

For your launch meeting. Gather your team of three and walk them together.

Leader notes

3 pages. For whoever runs the meeting.

What to say, what to ask, and how long to take on each slide.

Launch checklist

Front and back. Print it and tick as you go.

Every step from before day 0 to the day-14 check.

How a story gets in

Ask, permission, video, review, share

A story is never public by accident. A person on your team publishes it.

1 · Ask

Ask in person

Ask in person, with the library link in hand.

2 · Permission

The member fills out the form

Three boxes are required.

3 · Video

Record together, or they send one

Your helper handles the file.

4 · Review

Contact within 3 days, decide within 7

Tell the member the decision within 7 days.

5 · Share

One story a week

Only if the member allowed sharing.

The promise in action

A story is never public by accident

Three states, and a clear next move for your owner in each one.

Try it

See what a member hears

A made up member, Grace, shared a story. Pick where the story stands, and whether she allowed sharing. Nothing is sent or saved.

Where the story stands
Grace's share box

Sample for a made up member. Your real stories live in your own sheet and folder.

What every member hears

Your story is shown only with your permission. You can ask us to take it down at any time, and we will remove it within 7 days.

This promise is why people trust the library. Your team should be able to say it from memory.

Your timeline

Delivered, launched, established

Three stages, and each one has a clear owner.

Multiply · by day 7

Delivered

We build it in your brand, test it end to end, and hold a 30 minute handoff call with your owner and helper.

Your church · within 14 days

Launched

A real member shared a new story through the form, and a person at your church followed up. You pass the four-part test below.

Your church · the rhythm holds

Established

The weekly rhythm happens without reminders. Thirty days after launch, we check in by call or email.

The clock starts when all your inputs are in. If you are not launched by day 14, Multiply calls and you choose: a new date, a smaller scope, or a pause.

The launch test

Four things have to be true

If you can say yes to all four, you are launched.

1

Owner

One named person runs it and has walked through the sheet, the folder and the email.

2

Entry point

You asked for stories in person at least once, and members have the library link.

3

First use

One new story came in through the form with all three permission boxes checked.

4

Loop closed

The member was contacted within 3 days and told the decision within 7.

The weekly rhythm

Fifteen minutes, one day a week

The path is built for you. The follow-through is yours, and it is small and steady.

7

days. Every member hears the decision on their story within 7 days.

1

Count

How many stories are pending?

2

Clear

Start with the oldest, so no one waits.

3

Send

Pick one story where sharing is allowed and send the three-line spotlight.

Fifteen minutes, one day a week. The owner leads it. The spotlight is what you already send: a text group, an email or the bulletin.

Your team

Three people, about 30 minutes a week together

About 15 min a week

Owner

Gets the email, calls the member, publishes, sends the weekly spotlight and handles takedowns.

About 10 min a week

Helper

Gets videos from members, drops them in your church folder, and covers when the owner is away.

About 5 min a week

Sponsor

A pastor or staff member. Asks for stories from the pulpit and hears anything sensitive.

If it stalls

Missing a window is not failing.

It is usually owner time, not the product. On day 11 you get a call or email from us. On day 14, if you have not launched, we call. A person does the follow-up, never an automatic email.

Set a new date

If a member is still in the loop, choose a new launch date together.

Shrink the scope

Pick the smallest version that passes the launch test. One story, one owner, one helper.

Pause with a date

Pick a day to come back. After two missed windows, we pause and write down why together.

Owner overwhelmed? Call the helper first. Then tell Multiply. You will not be left alone with it.

Questions

What churches ask us

No. A new story waits as a pending row that only your team can see. It appears in the library only after your owner reviews it and sets it to published.
Only if the member checked the optional share box. If they did not, the share buttons stay hidden and your weekly spotlight uses a different story.
The story leaves the library the same day you set it to withdrawn. Within 7 days, your team deletes both copies of the video, then tells the member when it is done. We are honest with members that a copy someone already saved cannot be undone.
No. Members fill out the form and either record with your team or send a video to your helper. Your helper does all of the uploading.
No. Multiply never emails or texts your members by itself. Anything a member receives comes from a person at your church.
Activity, like how many stories came in and were published. Only your own records confirm that a person was contacted, so we ask you to write down who you reached and what you decided.
That is the normal place to start. Ask for one story in person with the library link, and the first one passes the launch test. The team deck has a practice call to make that first ask easy.
About 30 minutes a week across the three roles: 15 for the owner, 10 for the helper, and 5 for the sponsor.

Free guide, coming soon

Start a testimony ministry in any church

The theology of testimony, its history in the Black church, how a testimony culture takes shape at any size, and how to start it and keep it going. Join the list and we will send it the day it is ready.

Your launch kit

Ready when your team is.

Open the files here, or download them to print.

Multiply Lab · multiplymission.org · Questions: crm@multiplymission.org. We say "we expect," not "it produces," and we measure with your numbers.