Your pastor trusted you with something real. This page is your full orientation — what the role is, what it isn't, what to watch for, and what happens when the 30 days are done. Read it once. Reference it throughout.
From Leslie B. James · Multiply · hello@multiplymission.org
Your Role01
The one sentence that defines everything
Not a tech role. A human one.
Your pastor named you as the Ministry Champion for this 30-day experience. That means something specific — and it's probably not what you expected when you said yes.
The technology is handled by Multiply. The infrastructure runs automatically. What can't be automated is a person who is genuinely paying attention to their community.
Your Primary Function — The One Thing
Be an avid student of your congregation for 30 days.
That means: notice who is engaging, who isn't, and what people are saying — formally and informally — about their experience. Have real conversations. Listen without an agenda. Pay attention to what changes and what stays the same. Your observations are as valuable as any data point Multiply can gather.
The best discipleship technology in the world doesn't replace a person who is paying careful attention to their community. You are that person for your church during these 30 days.
Responsibilities02
Five things — all of them relational
What you're actually doing.
Five responsibilities. None of them require a laptop. All of them require presence.
01
Observe, weekly
After each Sunday, take 10 minutes to write down 3–5 things you noticed. Not data — just honest observation. Who seemed different this week? What did you hear before or after service? What question are you walking away with? This is the most important habit of the 30 days.
02
Listen actively — 3 conversations per week
Not formal interviews. Real conversations. Ask people how they're engaging with the content. Listen to what they say and what they don't say. These can happen before or after service, in a hallway, over a text. Three conversations a week. That's it.
03
Surface friction early
If something isn't landing the way it should — technically or relationally — tell Multiply within 48 hours. Don't wait for the next check-in. A small fix on Day 3 is worth far more than discovering a problem on Day 21.
04
Encourage participation
You are the human face of this experience inside the church. People will look to you for a signal about whether this is worth engaging. Your enthusiasm is part of the infrastructure. You don't have to be a promoter — just someone who clearly believes this matters.
05
Keep a weekly note
A simple 3–5 bullet note each week. What you noticed, what you heard, what surprised you, what question you're carrying. These notes feed directly into the Case Study your church receives at Day 30 — and your observations will be honored in it by name.
What You're Not03
Clear boundaries — so you can focus
Outside your scope.
Knowing what you are not responsible for is as important as knowing what you are. These are firmly outside your role.
✕
Tech coordinator
You are not responsible for the technology. How the platform works, how it's set up, how content is built — all of that is Multiply's job. You don't need to understand it.
✕
Help desk
If congregation members have technical questions or issues, they contact Multiply directly. That is not your job to field. Surface what you hear — but don't troubleshoot it.
✕
Program manager
You are not running a rollout. There is no checklist of steps to execute. The experience runs automatically. You are observing it — not managing it.
✕
Content creator
Multiply builds the content from the pastor's sermons and the church's story. Your job is to watch how people respond to that content — not to create more of it.
Observation Guide04
Your weekly tool
Five questions. Every week.
After each Sunday — before the week moves on — spend 10 minutes with these five questions. Write your answers somewhere. Bring them to check-ins. They are the raw material of your church's Case Study.
Weekly Observation Guide
Ask yourself after each Sunday
Q1
What did I notice this week that I didn't expect?
Q2
Who engaged that surprised me? Who didn't engage that I expected to?
Q3
What are people saying about the experience informally — before service, in the parking lot, over text?
Q4
What do I notice changing week over week — in individuals, in energy, in conversations?
Q5
What question am I walking away with this week that I didn't have last week?
A note on these questions: You don't need full answers. A sentence or two for each is enough. What matters is that you write something down while it's fresh — before the week pulls you somewhere else.
Check-In Schedule05
Three conversations — Multiply leads all of them
You don't have to remember to reach out.
Multiply initiates every check-in. You show up, share what you've noticed, and Multiply does the rest. Here's what to expect at each one.
Launch
Experience Goes Live
No call needed · Multiply notifies you
Your observation begins the first Sunday after launch. Multiply will confirm the experience is live and let you know what the congregation will start receiving. Your job starts the moment people begin engaging.
Day 7
Pulse Check
15 minutes · Video or phone · Multiply leads
What's working? What's confusing? What have you heard? Multiply wants your early read — what the first week felt like on the ground. If there's friction, this is the moment to name it. Bring your Week 1 observation notes.
Day 21
Mid-Point Review
30 minutes · With you + the pastor · Multiply leads
Three weeks of observations reviewed together. Patterns named. What's emerging? What have you learned about your congregation that you didn't know on Day 1? This is also where Multiply surfaces what to watch in the final 9 days. Bring your Week 1, 2, and 3 notes.
Day 30
Case Study Conversation
45–60 minutes · Celebration call · With you + the pastor
This is not an evaluation. This is a celebration. Multiply brings the data. You and the pastor bring your words. The posture of this call: "Look what your church did." You'll be asked one question that only you can answer — and your answer becomes part of the Case Study your church keeps forever.
What You Receive06
This is not a one-sided commitment
What Multiply gives you.
You're giving 30 days of your attention. Here's what you receive in return.
This brief — yours to keep
Everything you need to know about your role, in one place. Reference it whenever you need it throughout the 30 days.
Church Journey hub access
The secure hub where all documents, timelines, and deliverables live. You and the pastor both have access throughout the 30 days.
Direct access to Leslie
Not a helpdesk. A real person following your church's journey. hello@multiplymission.org — direct, personal, responsive.
Your name in the Case Study
Your contribution is honored by name in the Ministry Effectiveness Case Study delivered at Day 30. Your observations — quoted directly — become part of your church's permanent record.
Day 3007
The one question only you can answer
Keep this in mind the whole time.
At the Day 30 Case Study Conversation, Multiply will ask you one question. Everything you're doing over the next 30 days is preparation for an honest answer.
The Day 30 Question · For the Champion only
"What did you learn about your congregation during these 30 days that you didn't know when you started?"
Your answer — in your own words — becomes the most human moment in the Case Study. No data can replace it. Pay attention so you can answer honestly.
A word from Leslie
"The best discipleship technology in the world doesn't replace a person who is paying careful attention to their community."
You are that person for your church during these 30 days. What you notice is irreplaceable. The data Multiply gathers is valuable — but it will never see what you see. It will never have the conversation you have in the hallway after Sunday. It will never notice that someone who was disengaged three weeks ago showed up early this week.
That's your job. And it matters more than you know.
Leslie B. JamesMultiply · hello@multiplymission.org
